Madrid Luxury District

Photography Street Style in Barrio de Salamanca

Madrid Luxury District (MLD) is a project that started as an association of businesses and firms in the area around Calle José Ortega y Gasset in Madrid. It is a place for collaboration, exchange and mutual support in promoting excellence and innovation in shopping experiences in the city of Madrid.

The challenge is, therefore, to attract quality tourists to this part of the city and for Calle José Ortega y Gasset area to be a destination and a reference point in global shopping tourism.

MLD arose from the drive and vision of Inmaculada Pérez Castellanos, a specialist lawyer with years of experience in the world of luxury and premium retail in Madrid. In order to achieve this goalfirms in the area have enthusiastically joined MLD in order to move forward jointly in a city project in which businesses and institutions work hand in hand.

MLD seeks to turn this part of the city into a live stage where the major fashion, cultural, gastronomic and sporting events which take place in the capital are also reflected, with a style of their own style, in the José Ortega y Gasset area.
We want to add the voice of MLD to the heartbeat of the city of Madrid. We want its residents and visitors to feel new emotions and live new experiences by participating in this renewed vision of the capital.

Members of Madrid Luxury District are the brands of:

Audemars Piguet
Entredós Antigüedades
IWC Schaffhausen
Jimmy Choo
Loro Piana
Honorary member: Pérez Castellanos

The aim of the association is to achieve synergies among its members so that together we revitalize, diversify and improve the image of this shopping area, facilitate the emergence of attractive gastronomic options, encourage and sponsor the celebration of periodic cultural, artistic and sports events which make this part of the city a must on the visitor’s shopping route. All this with excellence, innovation and commitment to the city of Madrid as fundamental principles.

The association will organize and sponsor artistic, cultural and gastronomic events centered on Calle José Ortega y Gasset Street in order to make the visitor experience unforgettable. Likewise, reciprocal commitments will be sought from the institutions (Madrid City Council, Community of Madrid and Government of Spain). The Association will act as an advocate for the interests of the businesses and a channel for the development of new projects with regard to the institutions referred to.

The association will regularly publish on the website and using other online communication channels:

• Information on the activities promoted by the Association.
• Events of interest in the city related to the world of fashion, design, art and culture and relevant events for visitors.
• Directory of luxury firms.
• Directory of luxury hotels and accommodation.
• Directory of luxury services and experiences (concierge, beauty, restaurants, personal shopper).
• Cultural diary.

We want to open the doors of the José Ortega y Gasset area so that the city of Madrid can open them to the world, in order to see this landmark street reborn

Dior Flagship Store at José Ortega y Gasset

If we stop and think of our favourite place, be it a city street or a district, a common thread exists – we feel a sense of ownership of it. This sense of ownership is established because the place creates an emotional reaction in us. This reaction is based on both the promise the place makes and the experience it delivers. The two things must connect.


Dior Flagship Store at José Ortega y Gasset

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