Panerai. Innovation and tradition

In the hills surrounding Neuchâtel (Switzerland) is the Manufacture of Panerai. A building that brings together all the specialties of haute horlogerie in the same location, combining the excellence of Italian design and the tradition of Swiss high technology. 

An imposing headquarters that keeps the secrets of the firm and the essence of the brand, with a totally ecological operation. Glass walls to take advantage of natural light, solar energy and rain water for bathrooms and gardens. 

Today, Panerai is one of the Olympian giants of world luxury watches, a multinational reference and one of the oldest high-end watchmaking firms.


Roots of innovation

Giovanni Panerai opened his watchmaking workshop in 1860 in Florence, the place functioned as a shop, workshop and the first watchmaking school in the city, thus the history of Office Panerai began.

Giovanni Panerai in his first store in Florence

Ten years after its opening, Panerai creates the Radomir for the Royal Italian Navy, a powder obtained from the radius that confers luminescence on instruments and devices. The patent for this substitution will be the first of numerous patents registered by the brand, throughout its history of innovations.

After this creation, the Italian firm created the Radiomir model shortly before the Second World War. This model was intended for submarines of the Royal Italian Navy and only 10 prototypes were produced in 1963.

The Radiomir model soon became a Panerai classic, so it is constantly evolving incorporating the latest innovations for the Italian Royal Navy.

The needs of the Navy become increasingly specific and extreme and Panerai creates watches that gave rise to current models such as Radiomir 1940, or the Mare Nostrum, of which only two or three copies were produced, exclusively for deck officers.

In 1949, the autoluminescent paste obtained from radium is replaced by Luminor, a compound obtained from tritium patented by the firm that inspired a new historical model: the Luminor.

After many years of innovations and new patents, Giuseppe Panerai died in 1972 and the management of the business and the secret contracts of the Italian Navy passed into the hands of the engineer Dino Zei and with him was born “Officine Panerai S.R.L.”

In 1993, Officine Panerai presents its first collection on a cruise ship of the Italian Navy, a collection consisting of three series of limited edition watches: the Luminor, the Luminor Marina and the Mare Nostrum, inspired by the historical models created by the firm in the Second World War.

 Panerai Advertising (1993)

In the year 2002, the Italian firm is already an ineludible actor in the sector of international haute horlogerie and inaugurates the Panerai Manufacture in Switzerland. A milestone for Officine Panerai, which for the first time brings together Swiss haute horlogerie, exclusive design and know-how of the brand from the best international experts who plan, develop and investigate new technical and functional perspectives.

Finally, in 2015, Panerai launches internationally Panerai’s first movement, the P.2002, a manual winding caliber with GMT function and an eight-day power reserve inspired by the Angelus movements of the forties.


Innovation, development and maximum quality

For many years, Panerai has used the concept “Laboratorio di Idee” to describe its eternal commitment to the best innovations to increase more and more the standards and performance of its parts. An exquisite laboratory composed of highly specialized workers who work with only one objective: the excellence and maximum quality of each of their pieces. 

This experimental work and the high research of the Laboratorio di Idee make it possible for the firm to offer its clients some of the most innovative and exclusive materials in the sector of luxury sports watches such as BMG-TECH, Carbotech, ceramics or Panerai Composite.

BMG-TECH and Carbotech models

Exclusive designs accompany the latest technology and the best materials in a brand starring absolute precision, which has managed to perfectly fit the equation of time in the mechanics of each of its watches.

Madrid Luxury District
Privacy Policy

1.-GENERAL INFORMATION

The purpose of this "Privacy and Data Protection Policy" is to make known the conditions governing the collection and processing of your personal data by Madrid Luxury District to ensure fundamental rights, honor and freedoms , all in compliance with the current regulations that regulate the Protection of Personal Data according to the European Union. We need to have a legitimate basis for the collection and processing of your personal data, so below, we indicate all the details of your interest regarding how we carry out these processes, for what purposes, that other entities may have access to your data and your rights.

 

2.- DATA CONTROLLER

Who is the person responsible for processing your data?

1. Identity: Madrid Luxury District
2. CIF (Company Tax ID No): G88124722
3. Telephone: 915494426
4. Email:info@madridluxurydistrict.com
5. Data Protection Oycer contact details: info@madridluxurydistrict.com

 

3.-SECURITY MEASURES

What do we do to guarantee the privacy of your information?

Madrid Luxury District implement appropriate technical and organisational measures to ensure a level of security appropriate to the risk, including inter alia as appropriate: - the ability to ensure the ongoing con{dentiality, integrity, availability and resilience of processing systems and services; - the ability to restore the availability and access to personal data in a timely manner in the event of a physical or technical incident; - a process for regularly testing, assessing and evaluating the exectiveness of technical and organisational measures for ensuring the security of the processing. - the pseudonymisation and encryption of personal data;

 

4.- PURPOSE

For what purpose will we process your personal data?

Madrid Luxury District will process your information to respond to the request made by the user who {lled out our form. These requests are usually from users who are interested in our services and contact us in this way for us to inform them accordingly. Also, through the registration forms on this website, data is collected, which is stored in a file, with the exclusive purpose of sending electronic communications, such as: newsletters, new entries (posts), as well as other communications that Madrid Luxury District understands interesting for its users. Only Madrid Luxury District will have access to your data. No data will be transferred to third parties except by legal obligation. Here we detail the uses and purposes provided:

 

Website Questions

  • Description: Responses to inquiries received through the contact form on the organization's website.
  • Purposes: Response to inquiries received through the electronic form on the web

Cookies, pixels and tracking.

  • Description: Cookies, tracking scripts and pixels are diferent tools used to understand and analyze user navigation.
  • Purposes: Obtain statistical data on user navigation, identify problems, analyze your preferences and offer you advertising

GDPR Obligations.

  • Description: Adapt and comply with data protection regulations and comply with the acountability principle.
  • Purposes: Respond to the requests of citizens in the exercise of the rights established by the GDPR.

Subscribers

  • Description: Subscriber data for sending newsletters, informative bulletins, promotions or similar.
  • Purposes: Marketing, advertising and commercial prospecting.

For how long will we keep your data?

Personal data collected will be retained by Madrid Luxury District for as long as you decide. At any time you can exercise the rights that the data protection regulations make available to you. We reiterate that you can always delete your name from our database and the other rights recognized by the current regulations by contacting us through info@madridluxurydistrict.com. Website questions: For a period of 1 year from the last confirmation of interest Cookies, pixels and tracking: Others. You must access our cookie policy to find out how long each cookie will be kept as well as the information it has collected. Compliance with GDPR obligations: The personal data provided will be stored as long as its deletion is not requested by the interested user or when the data is no longer necessary. Subscribers: As long as its deletion is not requested by the interested user.

 

5.- LEGITIMACY

What is the legitimacy for the processing of your data?

(Art. 6.1.a GDPR) Consent

(Art. 6.1.c GDPR) Compliance with legal obligations of the Data Controller

 

6.-RIGHTS OF INTERESTED PARTIES

What rights do I have in terms of data protection?

You can exercise any of the following rights by communicating it to the following address: Princesa N  72 1 C. 28008, Madrid (Spain) or to the legal email address :rgpd@auratechlegal.es

  • Right to request access to personal data concerning the interested party.
  • Right to request correction or deletion.
  • Right to request limitation of data protection treatment.
  • Right to object to data protection treatment.
  • Right of portability.

You can use the following forms to exercise your rights in an easier way.

What are your rights when you provide us with your data?

Any citizen has the right to obtain confirmation as to whether Madrid Luxury District is processing personal data concerning him/her or not. Interested individuals may access their personal data, rectify them or, if applicable, request the deletion when, among other reasons, the data is no longer necessary for the purposes they were collected.
You can also inform us about the limitation of the processing of your data in which case they will only be treated for the exercise or defense of claims.

7.-RECIPIENTS

To which recipients will your data be communicated?

Only companies associated with the Madrid Luxury District project can access your information.

 

8.-ORIGIN OF YOUR DATA

How have we obtained your data?

The interested user or their legal representative.

What categories of data do we handle?

The categories of personal data that are processed are:

Website Questions:

  • Web contacts (Identification data).

Cookies, pixels and tracking

  • Website users (Identification data; Other categories)

Compliance with GDPR obligations

  • Web contacts (Identification data)
  • Subscribers (Identification data)

Subscribers

  • Subscribers (Identification data)

 

9.-CONTROL AUTHORITY

Madrid Luxury District makes every effort to comply with the data protection regulations given that we are aware that the information is the main asset for us. However, we inform you that if you understand that your rights have been impaired, you can contact to info@madridluxurydistrict.com and, alternatively, if you do not agree, you can also file a claim at the:

  • Spanish Agency for Data Protection (hereinafter AEPD), located at C / Jorge Juan, 6. 28001 – Madrid. More information (https://www.aepd.es/es) about the AEPD.

We last changed this policy on: May 14, 2021